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Go Viral or Die — Roy Lee (Cluely) inspired viral marketing skill for Claude Code. Channel the most polarizing founder in tech to generate audacious, conversion-aware marketing stunts.

17
2
100% credibility
Found Apr 04, 2026 at 17 stars -- GitGems finds repos before they trend. Get early access to the next one.
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AI Analysis
AI Summary

This repository contains a skill for Claude AI that role-plays as entrepreneur Roy Lee to interactively generate controversial viral marketing stunt ideas tailored to a user's business.

How It Works

1
🔍 Discover the Skill

You stumble upon this fun AI tool online that pretends to be a bold entrepreneur named Roy to spark wild marketing ideas for your business.

2
📥 Add to Your AI Chat

You easily save the skill into your favorite AI chat app so it's ready to use anytime.

3
💬 Start Chatting with Roy

You kick off a new conversation and call on Roy, who greets you with his edgy backstory and asks about your business.

4
🗣️ Share Your Business Story

You tell Roy what your business does, who your customers are, and where you're at, feeling like you're pitching to a savvy advisor.

5
Answer His Tough Questions

Roy fires quick questions to dig deeper, like who really pays you and what bugs your industry, making you think sharp.

6
💥 Get Your Viral Ideas

Roy hands you three ready-to-go marketing stunts, each with hooks, plans, scripts, platform tips, risks, and ways to turn views into sales, rated on controversy and more.

🚀 Go Viral with Confidence

You pick a stunt, post it online, and watch the buzz build as your business gets the attention it deserves.

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AI-Generated Review

What is go-viral-or-die?

This GitHub repo delivers a Claude Code skill that summons a Roy Lee persona to brainstorm viral marketing stunts for your business—think "go viral or die" tactics straight from the founder who racked up a billion views pre-PMF. Paste your biz details into a Claude session, invoke `/go-viral-or-die`, and get interrogated before it spits out three audacious ideas with hooks, scripts for X/TikTok/YouTube, platform strategies, risk ratings, and conversion paths. Built as Markdown docs for Claude's skills dir, it solves the "safe marketing flops" problem by channeling controversy into github tiktok viral plays.

Why is it gaining traction?

It stands out by distilling 20 real principles from Roy's interviews into interactive, rated stunts—flames for controversy, rockets for virality—unlike generic idea generators that ignore conversions. Devs dig the copy-paste scripts and templates like "Common Enemy Manifesto" for quick github viral repo launches or github viral video links. The polarizing hook: emulate the guy who lied to TechCrunch and still bagged a16z cash.

Who should use this?

Bootstrap SaaS founders pre-launch, indie hackers targeting github viral videos on TikTok, or growth marketers at small teams needing "go viral or die trying" ammo against industry giants like HomeAdvisor. Perfect for solopreneurs scripting provocative demos without a content army.

Verdict

Fun gimmick for sparking wild ideas, but with 17 stars and 1.0% credibility score, it's raw—docs are solid but zero tests or evolution signal early-stage repo. Try if you're bootstrapping virality; skip for production marketing pipelines.

(178 words)

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